Categories
technology writing

True Fans – Even the NY Times knows about them!

Facebook - Building a Better News FeedIn my recent Wordcamp Hamilton presentation, I talked about how to build your own fanbase to support your writing. In that presentation, I talked about Kevin Kelly’s suggestion that all you need is 1,000 True Fans to support your creative career.

A recent article on Medium.com by Lydia Polgreen, Editorial Director, NYT Global, entitled “Why people pay to read The New York Times“, mentioned the following:

We used Facebook to push stories out to potential readers, to get people to sign up for our Spanish-language newsletter, Boletín, and to drive traffic to our home page. Just as it does for so many other businesses, Facebook helped us find our true fans.

This is spot on with my talk, where I mentioned that you should use social media to drive traffic to your home page and to get people to sign up for your newsletters. Social media is a fantastic generator of eyeballs. The key is to use it to drive traffic to your site. Be wary of building audience on someone else’s turf (like Facebook or Twitter or Snapchat or <insert flavour of the moment here>).

And, almost on queue, Facebook popped up today to say that they are going to change the behaviour of content delivered to people’s newsfeed on Facebook. Facebook is going to fine tune your feed so that “friends and family come first”. This means less of a focus on publisher’s content and more focus on status updates and photos and videos from your friends. (additional commentary from NYTimes here)

It’ll be interesting to see how this alters the dynamic between the Social Network and its publishing competitors/partners as they continue their courtship dance in the online world.

And, let this serve as yet another reminder to build your own home and foster community where you can control it.

That’s it. G’night!

Todd

 

Categories
personal

Where did June go?

Wow! I can’t believe it’s been almost a month since my last blog post. Well… actually, I can. June has been a blur! Here are the highlights:

 

No wonder I feel like this month has been a blur! So yeah… that’s why I haven’t posted in a bit. I haven’t forgotten about my blog. I will be writing more in the coming days and weeks.

One of the upcoming highlights on my blog will be a copy of my Wordcamp presentation and an ebook version of the same (How to Find Your 1,000 True Fans). These two items will be available to subscribers of my mailing list. If you’re not yet a subscriber, now’s the time to sign up so that you’ll be among the first people to receive a copy of these two items.

Upcoming posts include a technical summary of my maintenance of toddhdow.com over the last 10 years, some commentary on what I’m most proud with my 10 year old blog and then I’m going to talk about the tools that I use for writing. My tool talk will be a 5 part series and it should be lots of fun.

And, I’ll be fitting in some time to work on the work I want to publish in the near future as well. I’ll update you on my progress shortly as well.

So yeah… stay tuned for more!

Todd