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technology

Facebook

This is part 4 of my blog series entitled Set Up Your Tools. Facebook is a monster in the audience development space. Facebook has grown into the biggest, most influential, highest traffic site on the Internet. Its reach is astounding, as it is the current reigning social networking site. I attribute this to a couple […]

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technology

Twitter

In our last post, we talked about WordPress, which is where you’ll host your content. Now, we’re going to talk about how to promote your content, how to drive traffic to your site and how to generate buzz. Twitter is one of the best ways to promote your brand, keep in touch with your peers […]

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technology

WordPress

Today, we’re going to talk about WordPress, a popular content management system. The main tool discussed in today’s discussion is: WordPress.com For centuries, the Christian Church controlled communication by refusing to translate the bible into local languages. This ensured that access to the Bible remained strictly controlled by the “haves” of the day, namely the […]

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technology

Custom domain names and email

Today, we’re going to talk about getting a custom domain name and email. The two basic points here are: Register a unique domain name with godaddy.com (approx $10 per year) Use Google Apps to set up a custom email address ($free!) The first, and most important, piece of your website is your domain name. Your domain […]

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technology

Set up your tools

This is the first part (of four) in my series entitled, So You Want To Start Blogging… Electricians, mechanics, doctors and carpenters all invest heavily in the tools of their trade. Publishing on the web is no different. You need a set of tools to help you communicate with your readers. In this section, I’m […]