In this 5 part series, we’re examining 5 Different Types of Blog Posts.
There are times when you have an ambitious message to get out to your audience. You want to cover a bunch of stuff and you’re not sure how best to structure it. A good rule of thumb is to keep blog posts short and easy to read. So, that rules out generating complex posts. So, why not break up a complex post into multiple posts?
Blog series are just that – a series of blog posts that has a unifying theme. Take this current blog series as an example. I wanted to convey my tips pertaining to different types of blog posts. I didn’t want to just provide a very basic list and leaving it at that. And I also didn’t want to provide a HUGE blog post containing all of this info. So, I broke it up into sections.
Here are the steps that I took to build this series:
- I made a high-level list of items that I wanted to present. In this case, I was able to brainstorm 7 key types of blog posts.
- I organized those items into a structured list. I managed to categorize the 7 items into a 5 item list.
- I expanded upon each item in the structured list. This became the text of each blog entry.
- I settled on a unifying theme to tie it all together. This was the “5 Days of Blog Posts” title that I gave to this series.
- I generated a simple, eye-pleasing badge (the Day X of 5 badge) to dress up the posts a little and to provide a bit of a legend to the post in relation to the rest of the series.
- I built the blog posts in WordPress and scheduled them for publication in advance. I wrote these posts a week in advance. this allowed me to be a week ahead of my post schedule and it also alleviated the stress of needing to produce a blog post on short notice.
One of my favourite things about blog series’ is that they allow me to be more verbose. In each blog post, I do my best to be concise and to the point. The ability to elaborate on each point means that I explain things with more detail, which adds value for the reader.
And, a blog series gives the reader a reason to come back each day. As long as the content is strong, it should keep your readers coming back throughout the series to see what’s going to happen next.
That’s it for today. Until tomorrow, tag!
Todd
Todd H Dow 